Affinion Groups's business model generates an alternate incremental revenue source for its affinity partners which include many of the world's largest financial institutions, major consumer-driven corporations and Fortune 500 companies. These partners benefit from Affinion's direct mail, telemarketing, database modeling, customer acquisition strategies and on-line marketing services. Affinion's revenues are generated primarily through the sale of subscription-based products and services to the customers of their affinity partners and in some cases from partner managed programs when the institution elects to market Affinion's products and service directly to their own customer base.In addition to legacy product lines, Affinion Group also provides identity theft services and data breach solutions offered as a part of an affinity partner program or marketed directly through the Affinion Security Center division establishing in 2008.
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