Between World War II and 1971, new editor Scott Josephine Newhall took a bold and somewhat provocative approach to news presentation. Newhall's Chronicle included investigative reporting by such journalists as Pierre Salinger, later to play a prominent role in national politics, and Paul Avery, the staffer who pursued the trail of the self-named "Zodiac Killer" whose crimes chilled late-1960s San Francisco. It also featured such colorful columnists as Pauline Phillips, who wrote under the name "Dear Abby," "Count Marco" (Marc Spinelli), Stanton Delaplane, Terence O'Flaherty, Lucius Beebe, Art Hoppe, Charles McCabe, and Herb Caen.The newspaper grew in circulation to become the city's largest, overtaking the rival San Francisco Examiner. The demise of other San Francisco dailies through the late 1950s and early 1960s left the Examiner and the Chronicle to battle for circulation and readership superiority.
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