Kelley Blue Book steadily expanded its scope over the years. New-car appraisals were added in 1966. In the years following, recreational vehicles, motorcycles, and mobile home appraisal guides were added to company's list of services. Kelley Blue Book guides were primarily trade publications until 1993 when a consumer edition of Kelley Blue Book was launched. The company began its website service in 1995 and has become one of the most visited automobile related sites in the Internet. Kelley Blue Book does not provide its methodology and sales data used to generate pricing valuations.In late 2010, it was announced that Kelley Blue Book was being sold to AutoTrader.com for an estimated $500 million. [2] AutoTrader is owned by privately held Cox Enterprises and investment firm Providence Equity Partners
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