The first successful electric toothbrush, the Broxodent, was conceived in Switzerland in 1954 by Dr. Philippe-Guy Woog. Woog's electric toothbrushes were originally manufactured in Switzerland (later in France) for Broxo S.A. The first clinical study showing its superiority over manual brushing was published by Pr. Arthur Jean Held in Geneva in 1956. Electric toothbrushes were initially created for patients with limited motor skills, as well as orthodontic patients (such as those with braces). Claims have been made that electric toothbrushes are more effective than manual ones as they are less dependent upon patients brushing correctly[citation needed].The Broxo Electric Toothbrush was introduced in the USA by E. R. Squibb and Sons Pharmaceuticals at the centennial of the American Dental Association in 1959. After introduction, it was marketed in the USA by Squibb under the names Broxo-Dent or Broxodent. In the 1980s Squibb transferred distribution of the Broxodent line to the Somerset Labs division of Bristol Myers/Squibb.While the Broxodent may have been the first electric toothbrush and a superior product, the electric toothbrush that caught the public's attention in USA was the General Electric Automatic Toothbrush introduced in the early 1960s. Similar to the Broxodent in function, it differed in that it was cordless with rechargeable NiCad batteries, while the Broxodent plugged into a standard wall outlet and run on AC line voltage.
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