Sears published the first ever catalog in the 1880's, thus earning the title of "founder of junk mail". It also helped shape the paper industry. To this date it is still one of the largest catalog producers in the world, yet it would not use recycled paper or any form of environmental friendly publishing, and their catalogs use paper sourced from vital ecosystems and endangered forests, including the Canadian Boreal.However, the first ever telegram sent to multiple recipients with advertisement purposes was sent on 1864 in London by Messrs Gabriel, a local dentists advising his near-by community of his business hours. The telegram was delivered by the post office at late hours, not surprisingly causing the many recipients to become furious to be disturbed by the telegram. "I have never had any dealings with Messrs Gabriel," thundered one of them, "and beg to know by what right do they disturb me by a telegram which is simply the medium of advertisement?"
/stop-junk-mail-2.jpg)
No comments:
Post a Comment