Auto Value Associates, Inc. is an organization made up of 39 U.S. and Canadian automotive parts warehouse distributors, which own and operate over 100 distribution centers and facilities from the eastern shores of Canada to the islands of Hawaii. Although directly competing with such strong firms as Pep Boys, AutoZone, and Western Auto, Auto Value Associates is a leader in the field of automotive parts distribution. One of the reasons for the associations's success has been its ability to implement a highly effective and thoroughly comprehensive jobber support system, whereby affiliated auto parts installers display the Auto Value identification sign and take advantage of a full range of marketing programs, store merchandising materials, personnel training, seasonal promotions, advertising assistance, and quality automotive replacement parts. One of the most important factors that set Auto Value warehouse distributors and affiliated jobbers apart from the competition is that all decisions regarding products, pricings, promotions, and advertising methods are made regionally and in light of the prevailing local market conditions. In the late 1990s, Auto Value Associates decided to expand its activities and enter into the Mexican auto parts distribution and jobber markets.
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