Iflip
The first version was originally released as the "Pure Digital Point & Shoot" video camcorder on May 1, 2006[9] as a reusable follow-on to the popular CVS One-Time-Use Camcorder, a Pure Digital product sold through CVS/pharmacy stores that was designed for direct conversion to DVD media. This was in turn a line extension of previous digital disposable camera products (sold initially through Ritz Camera and associated brands under the Dakota Digital name). The camcorder was then renamed as the Flip Video a year later.[10] On September 12, 2007, the Flip Ultra was released.[11] The Flip Ultra was the best-selling camcorder on Amazon.com after its debut, capturing about 13% of the camcorder market.[12] Flip products received an unusually large advertising campaign, including product placement,[13] celebrity endorsements, and sponsoring of events such as concert tours[14][15][16] during their introduction. From 2009, and through the Cisco takeover, the Flip range was sold in Europe by Widget UK.
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